As the recognized leader and primary resource in lung health, our mission is to enable all Manitobans to breathe with ease
A province free of lung disease
Our primary belief is that no one should have to struggle to breathe.
Integrity - We maintain the highest possible standards of ethics and professionalism in all that we do.
Transparency - We are open and accountable for our actions.
Respect - We respect our clients, volunteers, donors and staff without discrimination and protect their privacy.
Innovation - Ongoing research and knowledge translation are essential to help us achieve our mission.
Excellence - Our programs follow best practices for lung health and have the highest possible impact on Manitobans.
Empowerment - We equip Manitobans to take care of their lung health.
Teamwork - We value and actively pursue collaboration and cooperation with provincial and national staff, volunteers and other partners and stakeholders.
Stewardship - We uphold the principles of due diligence in the management of our assets and raise funds only from legitimate sources that align with our mission.